M/I/M/ Design District: A Harmonious Blend of History and Modernity

Francesco Paternoster's Award-Winning Design Inspired by Matera's Archaic Forms

As a corporate identity, the M/I/M/ Design District is more than just a logo. It is a design container, a multidisciplinary network where projects and skills converge. It serves as a reservoir of ideas, suggestions, and practices for renewal. The design's unique properties lie in its ability to encapsulate the essence of Matera's landscape into a graphic sign, creating a visual link between the city's old volumes and the modernity of graphic design.

The project, which started in November 2010 and concluded in January 2011, was not without its challenges. Paternoster's main task was to design an identity that would resonate with the historical heritage of Matera, while maintaining a minimalistic and contemporary style. The solution was found in the strong geometry of the typeface, which provided the perfect balance between the old and the new.

The M/I/M/ Design District logo is a testament to Paternoster's ability to draw inspiration from his surroundings and translate it into a design that is both unique and relevant. The logo's bright colors and minimal design are a nod to the contemporary, while its strong geometric typeface pays homage to the architectural volumes of Matera.

The design's success is evident in the accolades it has received. In 2012, it was awarded the Golden A' Design Award in the Graphics, Illustration, and Visual Communication Design category. This award is granted to outstanding and trendsetting creations that reflect the designer's prodigy and wisdom. It recognizes products and ideas that advance art, science, design, and technology, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, the M/I/M/ Design District logo is more than just a design; it is a symbol of the harmonious blend of history and modernity. It serves as a reminder of the power of design to connect us to our past while propelling us into the future.